Core Beauty is a Grand Rapids hair salon where hair artistry meets tranquil lake views. A space with modern + earthy vibes— curated with every aspect of our clients comfort in mind, enjoy our cozy sun room lounge and beverage station featuring a summertime dirty soda bar & winter hot cocoa bar.

Truly a salon experience like no other.

Founded in 2017 by Teresa & Monica, who both share a passion for the industry and notably a love for the color black.

Our team offers a range of experience, pricing and availability-allowing you to choose a stylist who aligns with your hair goals, personal style and investment preferences. We are committed to delivering exceptional, intentional results that feel as good as they look.

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MONICA SWITZER |OWNER| Years behind the chair: 14

Specialties: Lived-in Blondes + Extensions

Spirit Animal: Bunny 🐰

Favorite Product: O&M Know Knott Detangling Spray + Dry Shampoo

Zodiac Sign: Pisces

Click BOOK MONICA to view service menu, pricing & availability

Book Monica
 
 
 

TERESA ZWIT |OWNER| Years behind the chair: 20+

Specialties: Custom Sew-in Wefts & Tape-in Extensions |Fine Hair Solutions | Gray Coverage | Dimensional Color | Balancing Curls

Spirit Animal: Butterfly 🦋

Favorite Product: O&M Detox Shampoo & Dry Wax Spray

Zodiac Sign: Libra

Click BOOK TERESA to view service menu, pricing & availability

Book Teresa
 

Stephanie O’Callaghan|STYLIST| Years behind the chair: 4

Specialties: Blonding + Vibrants

Spirit Animal: Orange Cat 🐱

Favorite Product: O&M Detox Shampoo + Frizzy Logic Shine Serum

Zodiac Sign: Libra

Click BOOK STEPH to view service menu, pricing & availability

Book Steph
 

Chandlar Ray | STYLIST |Years behind the chair: 11

Specialties: Lived in Color, Fashion Colors, Balayage + Long Cuts

Spirit Animal: Wolf 🐺

Favorite Product: O&M PS Heat Protection Spray

Zodiac Sign: Leo

Click BOOK CHAN to view service menu, pricing & availability

Book Chan
 
 

Laney Swisher |STYLIST| Years behind the chair: 3

Specialties: Blonding | Builder Gel Nails + Scalp Massages

Spirit Animal: Capybara

Favorite Product: O&M Detox Shampoo + PS Smoothing Balm

Zodiac Sign: Gemini

Click BOOK LANEY to view service menu, pricing & availability

Book Laney
 
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✨ One chair. One vibe shift. ✨ If you’ve been waiting for a sign to leave the toxic salon energy behind… this is it 👀 We have ONE chair open at Core Beauty for a stylist who wants freedom, good energy, and a salon that actually feels
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3515 Lake Eastbrook Blvd SE
Grand Rapids, MI 49546

 
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“I expect it to take a few visits before someone new gets my hair right but Monica nailed my color and cut on the first visit. I’ll be back!”
— Jeanine
“Been a client of Teresa’s for 7+ years and will never go anywhere else! She listens to your inspiration and helps guide you in the right direction to what will make you feel most beautiful. Every time I get my hair cut and colored, I leave feeling refreshed and amazing. Would 100% recommend her and the team at Core Beauty!”
— Kelsey
“Chandlar is an artist in every sense of the word, her work is so creative and incredible! She’s also a ton of fun and made me feel super comfortable-it feels like hanging out with a friend when I’m getting my hair done! I love her work and she’s definitely the only person I trust to color my hair! (and I got some pretty wild fashion colors!)”
— Allyse
“Laney is such a caring, thoughtful stylist! She listens to us, and our concerns about our hair, and responds back with solutions that actually work! Laney demonstrates her skills with haircuts and styling that look great. We appreciate her so much for our family!”
— Carrie
“Stephanie is such a great stylist! She always takes so much time in care even with a simple haircut. She always listens and does exactly what I ask for every time. She’s the best.”
— Avery